How to get Google reviews: our practical advice

22/11/2023 / Advice for Merchants and Craftsperson

Google reviews have become a crucial element of online reputation for local businesses, directly influencing customer trust and purchasing decisions. Indeed, studies on the psychological mechanism represented by social proof have been carried out since the 1980s. To put it simply, this phenomenon pushes us to make decisions by observing the behavior of those around […]

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Create and optimize your loyalty cards program

31/08/2023 / Loyalty Program Software

Customer loyalty is essential for the growth of a business. An effective way to encourage loyalty among your customers is to create a customer loyalty program. In this article, we will present you with a complete guide to optimize your loyalty cards program in order to best retain your customers. We will cover the key steps

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