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Everything you need to know
about Push Notifications

Everything you need to know
about Push Notifications

What is a Push Notification?

Notification Push : Definition

alert banners that appear on the home screen or locked screen. Unlike SMS, push notifications require the user to have a specific application installed and to have given consent to receive these notifications.
need to open it to view. These messages often appear as alert banners that display on the home screen or lock screen. Unlike SMS, push notifications require the user to have a specific application installed and to have given consent to receive these notifications.
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Push notifications are available on all major mobile platforms, such as iOS, Android, Windows, and Fire OS, each with their own dedicated service. For iOS, it’s Apple Push Notification Service (APNs), while Android uses Firebase Cloud Messaging (FCM).
and Fire OS, each with its own dedicated service. For iOS, it’s Apple Push Notification Service (APNs), while Android uses Firebase Cloud Messaging (FCM).

Types of Push Notifications

Push notifications can serve several purposes, including:

Information
and updates

Announce the latest restockings, the new menu or the schedule of events planned for the week.

Promotions and offers

Send offers or invitations to a private sale to encourage your customers to visit your establishment again.

User engagement

Encourage your users to use the full potential of the application through its specific functionalities in order to reinforce its value.
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What about Web Push Services?

In addition to mobile notifications, there are also web push notifications. These messages are sent directly from a website, even if the user does not have an application installed. They allow you to stay in touch with users through a browser, whether on a computer or mobile device.
directly from a website, even if the user has not installed an application. They allow you to stay in touch with users through a browser, whether on a computer or mobile device.

Benefits of Push Notifications for users and app publishers

Push notifications offer many benefits for both users and app publishers.

For users

Push notifications allow users to stay informed in real time, without having to open the application. They facilitate direct access to relevant information and special offers. It’s a quick and efficient way to receive instant updates and important reminders.
the application. They facilitate direct access to relevant information and special offers. It’s a quick and efficient way to receive instant updates and important reminders.
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For editors

based on behavior or location of users, which increases their relevance and, thus, their effectiveness.

clicks higher than those of emails, they are a very effective way to re-engage users and improve loyalty. They also make it possible to segment the audience, thus offering personalized messages based on the behavior or location of users, which increases their relevance and, thus, their effectiveness.

The process of sending Push Notifications

Creation of the message

using an API. Messages can be personalized based on audience segments or user preferences.
messages can be personalized based on audience segments or user preferences.

Definition of
audience

to receive the push message, based on criteria such as location, behaviors or past interactions.
criteria such as location, behaviors or past interactions.

Immediate sending or programming

professional and maintain the consistency of the message, the publisher can choose to send it immediately or to schedule it for a later date and time.
message, the publisher can choose to send it immediately or to schedule it for a date and later times.

Managing credentials

used to ensure that notifications are sent to the correct recipient. These identifiers must be managed carefully to respect user privacy.
ensure notifications are sent to the correct recipient. These identifiers must be managed carefully to respect user privacy.

Push notification example

Integrating location data into push notifications allows you to send highly relevant messages. For example :
  • A specialist company sends out offers on its air conditioners during a regional heat wave.
  • A local store invites customers within a specific radius to a VIP sale.
  • A sporting goods brand offers exclusive events to local buyers during a tournament.
  • Une entreprise spécialisée envoie des offres sur ses climatiseurs pendant une vague de chaleur régionale.
  • Une boutique locale invite les clients qui se trouvent dans un rayon spécifique à une vente VIP.
  • Une marque d’articles de sport propose des événements exclusifs à des acheteurs locaux pendant un tournoi.
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These location-based notifications improve engagement by sending relevant offers and informationbased on the user’s location.

Push notifications have become an essential tool for any digital loyalty strategy. They allow businesses to stay connected with their users in a continuous and relevant way, while offering a high engagement rate. By integrating this communication channel via a simple and quick solution to set up such as Fidelatoo Merchant, you maximize the chances of building customer loyalty while improving the visibility of your establishment.

allow businesses to stay connected with their users in a continuous and relevant way, while offering a high engagement rate. By integrating this communication channel via a simple and quick solution to set up like Fidelatoo Merchant, you maximize the chances of building customer loyalty while improving the visibility of your establishment.

Send a Push Notification with Fidelatoo

Optimize your customer relations thanks to a single interface that brings together your dematerialized loyalty program and push notification editing. Maintain the link with your customers, boost their engagement and traffic to your business by trying for free the app Fidelatoo Merchant

Send Push Notifications
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