Get statistics to improve your
customer loyalty strategies
Get statistics to improve your
customer loyalty strategies
Definitions & Tips:
Track and optimize your performance indicators
Statistics linked to loyalty cards make it possible to measure engagement, identify areas for improvement and optimize customer retention. Monitoring these statistics in real time allows you to adapt your loyalty strategy in order to increase the effectiveness of your loyalty actions.
The importance of statistics to improve
your customer loyalty strategy
Why measure customer loyalty?
your customers (Customer Lifetime Value). Indeed, the value generated by a loyal customer is much higher than that of a new customer. Loyal customers are willing to spend 67% more than new buyers, and just a 5% increase in retention rate can translate into a 25% to 95% increase in profits. Furthermore, according to the same survey relayed by eDesk, regular customers represent 65% of a company’s sales, while acquiring new customers costs 5 to 7 times more than retaining them. .
By analyzing your stats, you evaluate customer engagement and retention, identify opportunities in real time in order to implement actions to maximize their long-term contribution byincreasing the revenue generated by each customer over time.
25 to 95% of profits. Furthermore, according to the same survey relayed by eDesk regular customers represent 65% of a company’s sales, while acquiring new customers costs 5 to 7 times more than retaining them. .
By analyzing your stats, you evaluate customer engagement and retention, identify opportunities in real time in order to implement actions to maximize their long-term contribution by increasing the revenue generated by each customer over time.
Key loyalty performance indicators
Loyalty statistics are based on several key performance indicators (KPIs) which allow you to measure the effectiveness of your loyalty program. Here are some examples:
Customer retention rate
again after a given period. A high retention rate indicates that your efforts are paying off, your customers regularly return to your establishment and allow you to build a sustainable business with confidence.
Attrition rate or churn rate
This rate measures the proportion of lost customers. If it’s high, take the time to analyze what hasn’t convinced new customers to come back. Remember that it is much more profitable to retain customers than to acquire new ones.
Purchase frequency
and assesses customers’ attachment to your brand. It identifies the most active customer segments but also those whose frequency is decreasing in order to readjust your loyalty actions.
Customer Lifetime Value
that a customer generates throughout their relationship with your brand. This indicator makes it possible to identify the most profitable profiles and direct loyalty efforts towards actions that maximize their contribution in the long term.
These indicators help segment your customers and prioritize the marketing actions to deploy.
Analysis of purchasing behavior
using loyalty statistics
Customer segmentation and personalization of offers
A loyal customer could be rewarded with an exclusive program with frequent discounts, fostering a balanced relationship where the increase in sales more than compensates for the benefits granted.
Conversely, an occasional customer can be encouraged to explore your business further thanks to an exclusive offer in order to trigger the purchase of a product or service particularly appreciated by your regular customers.
having similar behaviors and thus creating tailor-made offers. For example: A loyal customer could be rewarded with an exclusive program with frequent discounts, promoting a balanced relationship where the increase in sales more than compensates for the benefits granted.
Conversely, an occasional customer can be encouraged to explore your business further with an exclusive offer in order totrigger the purchase of a product or service particularly appreciatedby your regular customers.
The personalization of offers based on the data collected is essential to retain lasting customer loyalty. The more tailored the offer is to their needs, the more likely they will be to come back and engage with your brand.
Real-time tracking and behavioral data
Thanks to a tracking tool such as Fidelatoo, you can monitor your customers’ purchasing behavior in real time. This allows you to adapt your marketing strategy to their current needs. Data collected in real time is crucial to deliver personalized, relevant experiences and anticipate customer expectations.
your customers. This allows you toadapt your marketing strategyto their current needs. Data collected in real time is crucial to deliver personalized, relevant experiences and anticipate customer expectations.
Retention rates and loyalty
Measure and improve customer retention rate
will allow you to take stock and make informed decisions to readjust your actions.
So, when you set up a loyalty tool such as Fidelatoo Merchant, you can very simply follow the essential statistics that capture your loyalty efforts but alsoaccess powerful levers such assend push notifications to encourage your customers to come back.
evaluate the effectiveness of a loyalty program. A high retention rate means that customers communicate their satisfaction with an establishment by returning regularly, you are doing a good job! If you see room for improvement, the statistics will allow you to take stock and make informed decisions to readjust your actions.
So, when you set up a loyalty tool such as Fidelatoo Merchant, you can very simply follow the essential statistics which capture your loyalty efforts but also access powerful levers such as send push notifications to encourage your customers to come back.
Calculate the CRR of a period
CRR : Customer Retention Rate
FC : Final Customers
NC : New Customers
SC : Starting Customers
Improve the customer
experience with loyalty data
Collection and analysis of customer satisfaction data
Customer satisfaction is a pillar of loyalty. Fidelatoo helps you collect valuable data on your customer satisfaction, notably by sending review requests. This data makes it possible to identify areas for improvement and strengthen the relationship with your customers.
Customer loyalty and engagement through personalization
Customer engagement is strengthened when the experience is tailored to individual needs. By analyzing the statistics available in a loyalty tool like Fidelatoo, you can personalize your offers and interactions, which helps build lasting customer loyalty. A strengthened customer relationship through relevant offers increases engagement and promotes repeat purchases.
Install Fidelatoo to
optimize your loyalty programs
Simplify the management and analysis
of your loyalty programs
Installed in just a few clicks, our application allows you to simplify the management of your program while increasing your customer engagement and retention. Install Fidelatoo now and start boosting your results by analyzing your statistics.
